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Standards promoting the development of enterprises still have to play - home appliances, the industr

Product standards are the basis for the development of an industry, the standard is the company behind a strong core competitiveness and conscious society, interests of the people demanding their own determination and perseverance.

In national economic development, environment, the production-related and life has many rules for each industry in control of the development of Chinese industry, telecommunications, networking, steel, beverage, logistics, channeling the back is a long name Motorola, a result of Patel, Coca-Cola, Wal-Mart, they are the rule makers. Rules? Rule is the standard, that is, the enemy without fighting.


Same appliance market in China, facing the standard specification. Looking at household appliance market in China 20 years of development, price competition is always the focus of attention the public business. However, substantial growth in sales and profits fall gradually behind the company come to realize the price can not be a major competitive tool industry. Household electrical appliance enterprises gradually form a consensus of ideas, concepts and services into a new round of competitive magic. And all of the core are all derived from industry standards. Had to accept the reality that Chinese appliance market has remained competitive in the low-margin stage, on the one hand to develop a standard core and their competitiveness on the other hand is the corporate culture and core competitiveness of non-identity, the service eventually give way to the price. Market demand in China too, and the extreme imbalance of regional economic development led to the sale even if the recovery Jiujia Dian also lucrative renovation, which makes a number of companies making progress, are the so-called die of happiness!

Pursuit of high value-added products is the company's ultimate goal, which requires the development of enterprises in their ongoing process of upgrading technology, leading industry to develop standards. Technical standards as a rules of the game, who has mastered the standard-setting power, whose technology became the standard will be able to effectively grasp the initiative in competition, to gain maximum benefits and living space. The right of access to the unit standards will raise the overall level of an industry benchmark, the brand effect is considerable.

Improve product technology, development of standards is an inevitable trend of development of enterprises. Enterprises to participate in setting standards on the one hand is to enhance the business development of national standards for work participation, the other is to increase the speed of standards development and modification, thus promoting development of the industry. In Europe and the United States and other developed countries, national standards and more enterprises as the mainstay, but mainly China Research Institute of the original standard system as the main enterprises to participate less, and revised standards not keeping pace with market changes and industry needs.

U.S. manufacturing microwave steaming standards, on the one hand the strategic requirements of their own development, on the other hand is also a technical level on the stringent requirements of their enterprise into a large number of product standards on monitoring and evaluation is also more to meet consumer high demand. In fact, the standard-setting authority and the power of amendment, the development of an enterprise of strategic importance, won the right to draft standards, not only means "name", is also a long-term quality business, quality inspection and systematic summary. National standards in each data should honest to come out, this is a test company, is also an upgrade. Standard-setting process in the formulation of a large number of R & D investment, will ultimately make consumers and industry chain enterprises benefit from it. Haier Group, Haier invested 150 million yuan into central laboratory, with 10,000 square meters of the experimental center of quality control, certification, testing centers, is currently the largest domestic home appliance industry, a comprehensive test base. Companies to invest in great product standards, not only the requirements of their own development, but also demonstrated a serious and responsible attitude towards consumers. Haier spend millions of cooperation with the China Association for Standardization to develop fresh Haier Air Conditioner standards for consumer products more assured and more comfortable.

Conscious pursuit of corporate standards from the enterprise to industry standards and national standards for the transition to fully reflect the breadth of the human enterprise values and business development responsibility to the industry's play,

Business community has a saying: first-class enterprise to do "standard" second-rate company to do "brand," third-rate company to do "product." This means that to be a reference to other enterprises and to their own standards based, bear the task of domestic and international standards for the development and validation and promulgated by the enterprise, is the best and reliable company.



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